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That Shaker of Salt

That Shaker of Salt

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Business

What’s your marketing plan for 2022?

October 13, 2021

In this article we look at why reducing your marketing spend during tough times is counter productive, and why now’s the time to get LOUD in a quiet market!

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Business

Four steps to negotiating higher fees

October 12, 2021

Follow these four steps to negotiating higher fees and higher margins. And by all means, start investing in your own success through reading.

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Business

Nine essential things to consider when planning a website

September 28, 2021

Your website could be the best tool for promoting and growing your business. However planning a site can be a daunting task. Here’s a checklist to work through when planning your site.

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Business / September 27, 2021

How to make an impact on social media

Using computer

You know your business needs to be ‘on’ social media, but how can you operate to increase conversion rates & grow your loyal customer base?

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Business / September 14, 2021

6 tips on marketing your business for free

Twitter marketing

Marketing your business is vital if you want it to be successful & grow but it can be costly. We look at some effective free marketing methods.

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Business / September 14, 2021

The role of colour in marketing

Colour in marketing

A good colour pallet can make all aspects of a brand sit harmoniously together, a bad one can make a company look disjointed and generally quite unappealing.

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For employers / September 14, 2021

How your company can benefit from work experience and apprenticeship placements

Young person in a job interview

If you’re having trouble finding the right people for your business, taking on temporary staff through these schemes can help.

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For employers / September 14, 2021

Do you need to outsource HR?

Outsource HR

Outsourcing Human Resources (HR) can be beneficial for small to medium sized enterprises (SMEs). We consider the pros and cons.

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For employers / September 14, 2021

Establishing a hiring process

Hiring in an interview

Finding the right people for your organisation is a crucial strategic activity that has a direct impact on the success of your business.

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For employers / September 14, 2021

How employee referral schemes can help solve recruitment problems

Headhunting

At a time when many businesses have trouble finding the right people, staff are increasingly being given a role in hiring new employees.

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Business / September 14, 2021

Recruiting safely to reduce the risk of fraud

Fingers crossed behind back

Avoid recruiting the wrong staff which could cost your business thousands and even millions if that employee goes on to commit fraud.

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For employers / September 14, 2021

How to conduct a successful job interview

Job interview

In this guide we look at how you can ensure your job interviews are more effective in locating the right candidate for the position and your company.

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Work life / September 14, 2021

Summer fun? Not likely

Glass on the beach

Summer should be an easy time for bosses, with trips abroad and work dos taking over from the normal drudgery of deadlines. Business…

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