Marketing your business is vital if you want it to be successful & grow but it can be costly. We look at some effective free marketing methods.

A good colour pallet can make all aspects of a brand sit harmoniously together, a bad one can make a company look disjointed and generally quite unappealing.

Avoid recruiting the wrong staff which could cost your business thousands and even millions if that employee goes on to commit fraud.

Your team can’t be good at everything and marketing, which is crucial to business success, should certainly not be left to the inexperienced.

Every owner manager should take responsibility for their companies’ defences & put in place strong controls, no matter what their size.

Small businesses should avoid falling into the organisational hierarchy trap and adopt ways that are more effective, less stressful, less dependent on key individuals.

Directors should welcome more heretics and dissidents into the fold, & be wary of taking cheap applause from sycophantic colleagues.

Tag-clouds give website users an easy way to find content on particular topics. You don’t need to know in advance which section of the website that content has been tucked away in.

If you set your goals at the beginning of the year, the trick is to stay organised to be on track with your plans and schemes.

Understanding your planning style helps you to create effective plans and stay motivated throughout the year.