In this article we look at why reducing your marketing spend during tough times is counter productive, and why now’s the time to get LOUD in a quiet market!

Follow these four steps to negotiating higher fees and higher margins. And by all means, start investing in your own success through reading.

Your website could be the best tool for promoting and growing your business. However planning a site can be a daunting task. Here’s a checklist to work through when planning your site.

You know your business needs to be ‘on’ social media, but how can you operate to increase conversion rates & grow your loyal customer base?

Marketing your business is vital if you want it to be successful & grow but it can be costly. We look at some effective free marketing methods.

A good colour pallet can make all aspects of a brand sit harmoniously together, a bad one can make a company look disjointed and generally quite unappealing.

Avoid recruiting the wrong staff which could cost your business thousands and even millions if that employee goes on to commit fraud.

Your team can’t be good at everything and marketing, which is crucial to business success, should certainly not be left to the inexperienced.

Every owner manager should take responsibility for their companies’ defences & put in place strong controls, no matter what their size.

Small businesses should avoid falling into the organisational hierarchy trap and adopt ways that are more effective, less stressful, less dependent on key individuals.